Lab.our Ward’s mission is to make the maternal and newborn journey safer, by focussing on the experience of care. This in turn delivers improved outcomes for mother and baby.
“Labour and birth are influential life events, rite of passage.” says Jerker Liljestrand of the Bill & Melinda Gates Foundation “They are hugely important to us and influences our lives. They are not primarily medical processes, and certainly not diseases. However we have found that the best way to provide safe birthing care to all women is to invite them, and their birth companions, to a health facility where skilled birth attendants and immediate newborn care can be provided cost-effectively. Around 85% of women have “uneventful” births, but 15% will experience life-threatening complications. Therefore we need to support a normal labour, birth and newborn period and also deal effectively with the complications when they arise. This is the challenge which we face; making the birth environment inviting and safe, retaining homely aspects where possible and ensuring that evidence-based procedures can be followed both for normal and complicated births”.
To address these challenges Lab.our Ward works with a multidisciplinary team of experts to identify the changes which would most improve maternal health in low resource settings and then we design services, products and spaces to meet those needs. We use human centred design to ensure that our work is as effective as possible, increasing uptake and reducing risk of redundancy. At each stage of development we take a co-creation approach to the evolution of these projects, inviting experts to shape how they develop.
Now, at Women Deliver 2016 (16th-19th May, Copenhagen), we are inviting you to participate in developing the future of maternal health. Join us at Birth in Progress in Exhibition Hall C, our exhibit of the maternity ward of the future, to see the services, products and spaces which will shape maternity care in the years to come. Journey through our labour, delivery and postnatal zones, meet our experts and give us your views about how we can develop our projects to best meet the needs of healthcare professionals, mothers and families.
Photos: M4ID / Damaris Rodriguez